A Fuzzy AHP approach to evaluating e-commerce websites

  • Authors:
  • Yi-wen Liu;Young-jik Kwon;Byeong-do Kang

  • Affiliations:
  • Daegu University, Korea;Daegu University, Korea;Daegu University, Korea

  • Venue:
  • SERA '07 Proceedings of the 5th ACIS International Conference on Software Engineering Research, Management & Applications
  • Year:
  • 2007

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Abstract

As e-commerce is playing a more and more important role in our daily life, there is no wonder that significant attention is being focused on the evaluation of e-commerce websites in recent years. In this paper, a fuzzy analytic hierarchy process (FAHP) approach is used to evaluating e-commerce websites, which can tolerate vagueness and uncertainty of judgment. Therefore, the insufficiency and imprecision problems associated with the conventional AHP can be solved. Hence, websites can be evaluated more reasonably. In the end, a case study is presented to make this approach more understandable for a decision-maker(s).