A recommender system using GA K-means clustering in an online shopping market

Authors:
Kyoung-jae Kim;Hyunchul Ahn
Affiliations:
Department of Management Information Systems, Dongguk University, 3-26 Pil-Dong, Jung-Gu, Seoul 100-715, South Korea;Graduate School of Management, Korea Advanced Institute of Science and Technology, 207-43 Cheongrangri-Dong, Dongdaemun-Gu, Seoul 130-722, South Korea
Venue:
Expert Systems with Applications: An International Journal
Year:
2008

Citing 14
Cited 29

A near-optimal initial seed value selection in K-means algorithm using a genetic algorithm

Pattern Recognition Letters
Genetic algorithms + data structures = evolution programs (2nd, extended ed.)

Genetic algorithms + data structures = evolution programs (2nd, extended ed.)
GroupLens: an open architecture for collaborative filtering of netnews

CSCW '94 Proceedings of the 1994 ACM conference on Computer supported cooperative work
In search of optimal clusters using genetic algorithms

Pattern Recognition Letters
GroupLens: applying collaborative filtering to Usenet news

Communications of the ACM
Combining collaborative filtering with personal agents for better recommendations

AAAI '99/IAAI '99 Proceedings of the sixteenth national conference on Artificial intelligence and the eleventh Innovative applications of artificial intelligence conference innovative applications of artificial intelligence
An empirical comparison of four initialization methods for the K-Means algorithm

Pattern Recognition Letters
A Framework for Collaborative, Content-Based and Demographic Filtering

Artificial Intelligence Review - Special issue on data mining on the Internet
Explaining collaborative filtering recommendations

CSCW '00 Proceedings of the 2000 ACM conference on Computer supported cooperative work
Genetic Algorithms and Investment Strategies

Genetic Algorithms and Investment Strategies
Refining Initial Points for K-Means Clustering

ICML '98 Proceedings of the Fifteenth International Conference on Machine Learning
Toward Global Optimization of Case-Based Reasoning Systems for Financial Forecasting

Applied Intelligence
Integration of ART2 neural network and genetic K-means algorithm for analyzing web browsing paths in electronic commerce

Decision Support Systems
Integration of self-organizing feature maps neural network and genetic K-means algorithm for market segmentation

Expert Systems with Applications: An International Journal

Welfare interface implementation using multiple facial features tracking for the disabled people

Pattern Recognition Letters
Recommendation in Education Portal by Relation Based Importance Ranking

ICWL '08 Proceedings of the 7th international conference on Advances in Web Based Learning
An entropy clustering analysis based on genetic algorithm

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology - Fuzzy theory and technology with applications
Mining tourist imagery to construct destination image position model

Expert Systems with Applications: An International Journal
Web-Based Recommender Systems and User Needs --the Comprehensive View

Proceedings of the 2008 conference on New Trends in Multimedia and Network Information Systems
Data spread-based entropy clustering method using adaptive learning

Expert Systems with Applications: An International Journal
MUADDIB: A distributed recommender system supporting device adaptivity

ACM Transactions on Information Systems (TOIS)
A hybrid approach for supplier cluster analysis

Computers & Mathematics with Applications
3PRS: a personalized popular program recommendation system for digital TV for P2P social networks

Multimedia Tools and Applications
Integrating rating-based collaborative filtering with customer lifetime value: New product recommendation technique

Intelligent Data Analysis
Combinations of case-based reasoning with other intelligent methods

International Journal of Hybrid Intelligent Systems - CIMA-08
Genetic algorithm-based high-dimensional data clustering technique

FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 1
Clustering Indian stock market data for portfolio management

Expert Systems with Applications: An International Journal
Visualizing market segmentation using self-organizing maps and Fuzzy Delphi method - ADSL market of a telecommunication company

Expert Systems with Applications: An International Journal
Improving the scalability of recommender systems by clustering using genetic algorithms

ICANN'10 Proceedings of the 20th international conference on Artificial neural networks: Part I
CPRS: A cloud-based program recommendation system for digital TV platforms

Future Generation Computer Systems
CPRS: a cloud-based program recommendation system for digital TV platforms

GPC'10 Proceedings of the 5th international conference on Advances in Grid and Pervasive Computing
Cluster ensembles in collaborative filtering recommendation

Applied Soft Computing
A hybrid case-GA-based decision support model for warehouse operation in fulfilling cross-border orders

Expert Systems with Applications: An International Journal
A literature review and classification of recommender systems research

Expert Systems with Applications: An International Journal
Integration of growing self-organizing map and continuous genetic algorithm for grading lithium-ion battery cells

Applied Soft Computing
In search of optimal centroids on data clustering using a binary search algorithm

Pattern Recognition Letters
A hybrid recommendation approach for a tourism system

Expert Systems with Applications: An International Journal
A topic-based recommender system for electronic marketplace platforms

Expert Systems with Applications: An International Journal
Recommender systems survey

Knowledge-Based Systems
Review: Soft computing applications in customer segmentation: State-of-art review and critique

Expert Systems with Applications: An International Journal
An Efficient Hybrid Artificial Bee Colony Algorithm for Customer Segmentation in Mobile E-commerce

Journal of Electronic Commerce in Organizations
A cloud-based intelligent TV program recommendation system

Computers and Electrical Engineering
Category role aided market segmentation approach to convenience store chain category management

Decision Support Systems

Quantified Score

Hi-index	12.06

Visualization

Abstract

The Internet is emerging as a new marketing channel, so understanding the characteristics of online customers' needs and expectations is considered a prerequisite for activating the consumer-oriented electronic commerce market. In this study, we propose a novel clustering algorithm based on genetic algorithms (GAs) to effectively segment the online shopping market. In general, GAs are believed to be effective on NP-complete global optimization problems, and they can provide good near-optimal solutions in reasonable time. Thus, we believe that a clustering technique with GA can provide a way of finding the relevant clusters more effectively. The research in this paper applied K-means clustering whose initial seeds are optimized by GA, which is called GA K-means, to a real-world online shopping market segmentation case. In this study, we compared the results of GA K-means to those of a simple K-means algorithm and self-organizing maps (SOM). The results showed that GA K-means clustering may improve segmentation performance in comparison to other typical clustering algorithms. In addition, our study validated the usefulness of the proposed model as a preprocessing tool for recommendation systems.