Query log analysis: social and technological challenges

  • Authors:
  • G. Craig Murray;Jaime Teevan

  • Affiliations:
  • University of Maryland;Microsoft Research

  • Venue:
  • ACM SIGIR Forum
  • Year:
  • 2007

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Abstract

Analysis of search engine query logs is an important tool for developers and researchers. However, the potentially personal content of query logs raises a number of questions about the use of that data. Privacy advocates are concerned about potential misuse of personal data; search engine providers are interested in protecting their users while maintaining a competitive edge; and academic researchers are frustrated by barriers to shared learning though shared data analysis. This paper reports on a workshop held at the WWW 2007 Conference to foster dialogue on the social and technical challenges that are posed by the content of query logs and the analysis of that content.