Privacy now and in the age of ambient intelligence
International Journal of Electronic Security and Digital Forensics
The design of "trust checker" for assessing e-commerce website trustworthiness
AIC'10/BEBI'10 Proceedings of the 10th WSEAS international conference on applied informatics and communications, and 3rd WSEAS international conference on Biomedical electronics and biomedical informatics
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Increased Internet traffic and the sophistication of companies in tracking that traffic have made privacy a critical issue in electronic commerce (e-commerce). This has spawned a number of research works addressing Internet privacy from the perspectives of three main stakeholders customers, companies and governments, as well as the interactions among them. The purpose of this paper is to analyze the extant studies and develop an understanding of the relationships among them. Accordingly, we review the research on Internet privacy in e-commerce that has been conducted in the fields of information systems, business, and marketing. We develop a framework for classifying the studies, review key findings, and identify opportunities for future research.