International Journal of Organizational and Collective Intelligence
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The Internet is now becoming ubiquitous and almost every famous garments brand has its own websites. However, most of them just use their webpage to display their brand name and corporation contact, with few or no retail functions. On the other hand, in order to combine the advantages of electronics retailing and traditional retailing, this paper presents an Integrated Retailing System (IRS) that combines physical retail shops, online shops, and backend sales support. We employ alerts as the key mechanism for integrating and managing the collaborative workflows, particularly for the consultation interaction between the salespersons and customers. Throughout the paper, we demonstrate how the integrated system achieves faster and high-quality services to the customers, through adequate process monitoring with the alert mechanism.