VIRE: Sailing a Blue Ocean with Value-Innovative Requirements

  • Authors:
  • Sangsoo Kim;Hoh Peter In;Jongmoon Baik;Rick Kazman;Kwangsin Han

  • Affiliations:
  • Korea University;Korea University;Information and Communications University;University of Hawaii;Korean Asset Management Corp.

  • Venue:
  • IEEE Software
  • Year:
  • 2008

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Abstract

An effective way for software development organizations to survive in competitive markets is to make competition irrelevant through requirements that create new value. Value-Innovative Requirements Engineering is a novel requirements-engineering process to support this market approach. VIRE is based on the blue-ocean strategy for creating an uncontested new market space that satisfies new customer desires and needs. The VIRE process guides the creation of new value for potential customers, using blue oceanís ERRC (eliminate, reduce, raise, and create) requirements analysis process as well as quantitative requirements analyses. A case study shows how VIRE created significant new market value.