A features analysis of vertical integration on American television network websites

Authors:
Siddhartha Menon
Affiliations:
Telecommunication Information Studies and Media, Michigan State University, 1443 A Spartan Village, East Lansing, MI 48823, USA
Venue:
Telematics and Informatics
Year:
2008

Citing 4
Cited 0

Strategic factor markets: expectations, luck, and business strategy

Management Science
Asset stock accumulation and sustainability of competitive advantage

Management Science
The impact of information systems on organizations and markets

Communications of the ACM
Electronic markets and electronic hierarchies

Communications of the ACM

Quantified Score

Hi-index	0.00

Visualization

Abstract

This article explores the level of vertical integration on official network television websites. A features analytic method is utilized to assess how the individual television program web pages on these network sites are designed and evaluates the extent to which they integrate various media forms. In this regard, a five item coding scheme is proposed, to draw comparisons across network sites. This inquiry also has value in finding out whether vertical integration among networks and studios plays a role in determining the use of media features on these sites.