Visualizing web navigation patterns with factor analysis

  • Authors:
  • Nikos Koutsoupias

  • Affiliations:
  • University of W. Macedonia, Florina, Greece

  • Venue:
  • AIC'07 Proceedings of the 7th Conference on 7th WSEAS International Conference on Applied Informatics and Communications - Volume 7
  • Year:
  • 2007

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Abstract

The process of collecting useful research and marketing information from the immense volume of log-data available through the web has been an interesting challenge during the past decade. This paper proposes the use of the Factor Analysis method as a tool for the understanding and interpretation of general web document access patterns (or click-streams). On the basis of the proposed approach, Web-wide navigation data can be utilized to discover interesting usage patterns, in order to understand and better serve the needs both of internet users and web-based applications.