Communication theories and e-Commerce: a theoretical examination

Authors:
Chao-Sheng Chang
Affiliations:
School of Information Management, I-Shou University, Kaohsiung, Taiwan
Venue:
CEA'07 Proceedings of the 2007 annual Conference on International Conference on Computer Engineering and Applications
Year:
2007

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Abstract

By referring to orthodox communication theories, this research has examined the relationships between new medium, the Internet, and its audience, the Internet surfers, in an attempt to design and implement effective e-commerce strategies based on surfers' communication needs and behabiors on the Internet that allows both uni- and bi-directional flow of information.