Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
The Economics of Electronic Commerce
The Economics of Electronic Commerce
The impact of the web on auctions: some empirical evidence and theoretical considerations
International Journal of Electronic Commerce - Special issue: Developing the business components of the digital economy
A study of online auction sites in Taiwan: product, auction rule, and trading type
International Journal of Information Management: The Journal for Information Professionals
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Due to the rapid growth in broadband Internet usage, online auction becoming a populare-business model along market changes from the rigid traditional business transaction environment. In order to identify critical factors for succeeding in the future competitive market for the auction intermediary, this study adopted the Information, Communication, Distribution and Transaction (ICDT) model as a framework to collect important variables of Taiwan's online auction Websites via the method of content analysis. Then, a questionnaire survey was conducted to customer-to-customer online auction consumers for identifying critical success factors and gauging their perception differences with the auction Websites. The results indicate that consumers cared the most on "trade safety", "governance and order", "reputation and scale", "communication channel", "information search", "transaction process" and "copious information". The impacts of consumer profile, Web behavior and shopping experiences and categories of auction items on these factors are also discussed with the implications.