Structural analysis of hypertexts: identifying hierarchies and useful metrics
ACM Transactions on Information Systems (TOIS)
Using Web server logs to improve site design
Proceedings of the 16th annual international conference on Computer documentation
Website link structure evaluation and improvement based on user visiting patterns
Proceedings of the 12th ACM conference on Hypertext and Hypermedia
ACM Computing Surveys (CSUR)
Web Site Optimization Using Page Popularity
IEEE Internet Computing
Impact of search engines on page popularity
Proceedings of the 13th international conference on World Wide Web
PageCluster: Mining conceptual link hierarchies from Web log files for adaptive Web site navigation
ACM Transactions on Internet Technology (TOIT)
Link analysis ranking: algorithms, theory, and experiments
ACM Transactions on Internet Technology (TOIT)
Popular web hot spots identification and visualization
WWW '05 Special interest tracks and posters of the 14th international conference on World Wide Web
Techniques and metrics for improving website structure
Journal of Web Engineering
Hi-index | 0.00 |
In this work, we introduce metrics and a proposed procedure to measure the popularity of a website. We present two novel metrics, Promo and Promo(2) that take advantage of the internal link structure of a website, in order to gain important navigation information. This is indicative of the difficulty the user encounters to access a particular link and can be combined with statistics gained from the log files as a metric of popularity. The two metrics propose a different definition of the popularity of a web object in order to generate a sorted list of promotion values for a website's links. We have delivered a web tool that implements the proposed procedure in order to facilitate a site designer to manipulate his/her web server log data, receive recommendations and popularity results and finally proceed with changes in the structure or position of links. Overall, the experimental study using user-based accesses log data, has been encouraging and it has verified the effectiveness of the Promo metrics.