Multimodal capture of consumer intent in retail

  • Authors:
  • Jhilmil Jain;Riddhiman Ghosh;Mohamed Dekhil

  • Affiliations:
  • Hewlett-Packard Laboratories, Palo Alto, CA, USA;Hewlett-Packard Laboratories, Palo Alto, CA, USA;Hewlett-Packard Laboratories, Palo Alto, CA, USA

  • Venue:
  • CHI '08 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2008

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Abstract

In this paper we present a prototype for capturing retail related consumer intent using multiple devices and in multimodal input formats such as text, audio, and still images. The prototype was used in a longitudinal user study to analyze the process that consumers go through in order to make purchasing decisions. Based on these findings, we recommend desirable features for information management systems specifically designed for the retail environment.