Re-thinking fashion trade shows: creating conversations through mobile tagging

  • Authors:
  • Solomon Bisker;Hector Ouilhet;Steve Pomeroy;Agnes Chang;Federico Casalegno

  • Affiliations:
  • Massachusetts Institute of Technology, Cambridge, MA, USA;Massachusetts Institute of Technology, Cambridge, MA, USA;Massachusetts Institute of Technology, Cambridge, MA, USA;Massachusetts Institute of Technology, Cambridge, MA, USA;Massachusetts Institute of Technology, Cambridge, MA, USA

  • Venue:
  • CHI '08 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2008

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Abstract

In this paper we discuss our explorations encouraging discussion and information exchange in high-bandwidth, real-time settings such as trade shows, fairs and conferences. We detail the iterative construction and planned testing of the "PittiMobi" system, a mobile phone system designed to augment face to face communication between buyers, sellers and the press at a series of fashion trade shows. A platform for the creation of viral digital conversations that link people at physical gatherings is envisioned and discussed as a tool for further study.