Rise of the Network Society
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This paper addresses the needs of rural development projects in Kenya employing Social Network Analysis (SNA) as a diagnosis tool. It attempts to identify the key players, the core and the structural roles in the customer network. The degree of recognition of direct and indirect competition is further investigated. Special attention is given to the organisations that hold the implicit power in the information flows in the dairy sector. Last but not least, this paper tests the existence of a small, tightly connected group in the dairy sector that has a pulling effect on the rest of the organisations in the industry.