Ethical aspects of web log data mining

Authors:
David L. Olson
Affiliations:
Department of Management, University of Nebraska, Lincoln, NE 68588-0491, USA
Venue:
International Journal of Information Technology and Management
Year:
2008

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Abstract

Web logs (blogs) are growing in use, expanding beyond a personal means to exchange and record ideas to tools that are used by organisations as forums, mechanisms for knowledge management, and for purposes of persuasion (such as advertising) or influence (such as dissemination of political viewpoints). Because ideas are expressed as electronically recorded words, blogs can be data mined (or web mined). This paper reviews the tools available, their uses in knowledge management and ethical aspects of blogs.