Commercializing technology: what the best companies do
Harvard Business Review
Technology integration: making critical choices in a dynamic world
Technology integration: making critical choices in a dynamic world
Designing Complex Organizations
Designing Complex Organizations
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Despite aggressive investments in R&D and its success, Japanese companies demonstrate poor results in technology commercialisation. Almost half of all technological patents that Japanese companies hold are dormant, being unused. The purpose of this paper is to explore why technologies become dormant and how firms can overcome the problem to facilitate the process of technology commercialisation. Based upon the questionnaire survey of Japanese manufacturing companies, we find that exposing technology to the public in early stages of the commercialisation process plays an important role in enhancing overall commercialisation performance. Technology is an equivocal and context-dependent entity and changes its meaning from one context to another. Exposing a new piece of technology to the public enables firms to acquire more information about its market potential, which in return propels the commercialisation process more effectively. This research also implies that an early market exposure of new technological innovation contributes to building an effective inter-firm R&D network.