Customer segmentation based on neural network with clustering technique

Authors:
Xiang-Bin Yan;Yi-Jun Li
Affiliations:
Department of Management Science & Engineering, Harbin Institute of Technology, Harbin, China;Department of Management Science & Engineering, Harbin Institute of Technology, Harbin, China
Venue:
AIKED'06 Proceedings of the 5th WSEAS International Conference on Artificial Intelligence, Knowledge Engineering and Data Bases
Year:
2006

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Abstract

A novel approach for customer segmentation based on neural network is proposed in this paper. Customer purchase behavior is considered in the neural network by clustering technique. Compared with existing research, more information is included in the segmentation process. The experimental results indicate that our method is effective in customer segmentation.