Towards robust trust establishment in web-based social networks with socialtrust

Authors:
James Caverlee;Ling Liu;Steve Webb
Affiliations:
Texas A&M University, College Station, TX, USA;Georgia Tech, Atlanta, GA, USA;Georgia Tech, Atlanta, GA, USA
Venue:
Proceedings of the 17th international conference on World Wide Web
Year:
2008

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Abstract

We propose the SocialTrust framework for tamper-resilient trust establishment in online social networks. Two of the salient features of SocialTrust are its dynamic revision of trust by (i) distinguishing relationship quality from trust; and (ii) incorporating a personalized feedback mechanism for adapting as the social network evolves.