Project massive: a study of online gaming communities
CHI '04 Extended Abstracts on Human Factors in Computing Systems
"Alone together?": exploring the social dynamics of massively multiplayer online games
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Presence: Teleoperators and Virtual Environments - Special issue: Virtual heritage
Exploring user experiences as predictors of MMORPG addiction
Computers & Education
Expert Systems with Applications: An International Journal
Enhancing one life rather than living two: Playing MMOs with offline friends
Computers in Human Behavior
Journal of Database Management
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Massively Multiplayer Online Games continue to grow and attract more users. The social aspect of MMOs differentiates them from single person games, increase user loyalty and often result in users spending increasing amounts of time in these virtual environments. We examine World of Warcraft guilds and identify three components of group identity: affective, behavioral and cognitive components. We present the results of our online survey indicating that the affective component, users liking each other and enjoying their interaction with each other is the strongest component of group identity. The result is significant in understanding user behavior and loyalty in MMOs.