Business intelligence in support of business strategy

  • Authors:
  • Zeljko Panian

  • Affiliations:
  • The Graduate School for Economics and Business, University of Zagreb, Croatia

  • Venue:
  • MCBE'06 Proceedings of the 7th WSEAS International Conference on Mathematics & Computers in Business & Economics
  • Year:
  • 2006

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Abstract

While all organizations start their business intelligence (BI) initiatives with the expectation of success, many struggle to align their technology approach to BI with specific business goals and objectives and as a result, deliver solutions that fail to meet business needs. But the fact is that organizational and political realities often prevent BI efforts from being fully aligned with the business. It can be difficult to get around organizational and political issues to open up the lines of communication between business and IT. Even if business and IT have a great relationship in the organization, maybe a more structured approach for helping promote a common understanding around the alignment of business goals and objectives for BI with the technology investments being made to support them will be needed. In the paper we suggest and explain such an approach that we call Mission Driven BI Architecture (MDBIA).