The adoption and use of mobile phone in rural China: A case study of Hubei, China

Authors:
Lu Wei;Mingxin Zhang
Affiliations:
Edward R. Murrow School of Communication, Washington State University, Pullman, WA 99164-2520, USA;Department of Journalism and Communication, Hubei University, Wuhan, Hubei 430062, China
Venue:
Telematics and Informatics
Year:
2008

Citing 5
Cited 2

Adoption of cable amidst a multimedia environment

Telematics and Informatics
Electronic newspaper and its adopters: examining the factors influencing the adoption of electronic newspapers in Taiwan

Telematics and Informatics
A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

Information Systems Research
Technology Factors in Corporate Adoption of Mobile Cell Phones: A Case Study Analysis

HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 9 - Volume 9
Sources of influence on beliefs about information technology use: an empirical study of knowledge workers

MIS Quarterly

A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)

International Journal of Mobile Communications
Prospective analysis of the mobile health information systems in China

International Journal of Networking and Virtual Organisations

Quantified Score

Hi-index	0.00

Visualization

Abstract

This paper examines the behavioral and psychological factors influencing the adoption and use of mobile phone in rural China. Based on the diffusion of innovations and perceived needs theory, this research, through a case study of Hubei, China, supports the theoretical model that both behavioral and psychological factors can predict Chinese rural residents' adoption and use of mobile phone. Psychological factors, however, play a weaker role in rural residents' adoption and use of mobile phone than do behavioral factors. Moreover, behavioral factors can significantly predict some of the psychological factors. By adding behavioral factors into the theoretical model, this study supplements the perceived needs theory and extends it from urban setting to rural setting. Implications of the findings have been discussed.