Culturally adapted mobile phone interface design: correlation between categorization style and menu structure

Authors:
Ji Hye Kim;Kun Pyo Lee
Affiliations:
KAIST, Yuseong-gu, Daejeon, Korea;KAIST, Yuseong-gu, Daejeon, Korea
Venue:
Proceedings of the 9th international conference on Human computer interaction with mobile devices and services
Year:
2007

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Abstract

This paper presents the results of experiments conducted to understand the correlation between culturally different cognitive styles and issues of information architecture and flow, specifically in a mobile phone interface. 30 Korean participants and 30 Dutch participants participated in an on-screen prototype test as well as a cognitive style test. Different preferences were found for each cultural group regarding function/theme-related menus. In addition, individual categorization styles were found to be correlated to individual preferences. Overall, the findings indicated that performance and preferences in a certain menu structure are associated with cognitive styles, which may eventually help design culturally adapted interfaces. The correlation between prior experience and preference was not found to be significant in any of the tests.