Renewal model of mobile data services through user experience analysis

  • Authors:
  • Sun-Joo Jun;Min-Jeong Kim

  • Affiliations:
  • KTF, Songpa-Gu, Korea;KTF, Songpa-Gu, Korea

  • Venue:
  • Proceedings of the 9th international conference on Human computer interaction with mobile devices and services
  • Year:
  • 2007

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Abstract

In this paper, we introduced real renewal examples of KTF's mobile data service. At the time of development, we focused on user analysis and tried to improve the existing mobile data service based on user's opinion. After the new mobile data service was launched based on user experience analysis, the customers were satisfied with the newly developed mobile data service. We expect that new mobile data service would make continuous revenue streams and contribute to image up the company.