Heuristic evaluation of user interfaces
CHI '90 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Exploring the factors associated with Web site success in the context of electronic commerce
Information and Management
Satisfiers and dissatisfiers: a two-factor model for website design and evaluation
Journal of the American Society for Information Science
Electronic window dressing: impression management with websites
European Journal of Information Systems - Managing e-business transformation
E-commerce evolution: a Gulf region review
International Journal of Business Information Systems
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More than half of small businesses in Australia (57%) use a website to promote their business. Having an effective website is an important step for small business owners moving towards e-commerce. The research suggests that once a business has a clear online strategy through a website they are more likely to move to e-commerce. While many small business owners have a business strategy, it is often the case that this strategy does not include their Web presence. This paper describes the results of interviews with small business owners and assessment of their websites. We identify elements that are important for small business owners developing a business-Web strategy. The research indicates that many owners see their websites as little more than an advertising medium and few are ready for the move to e-commerce. Identifying the level of maturity of a small business owner's business-Web strategy however can help us understand how prepared a small business owner is to move to e-commerce.