A user's perspective on information services
Information Services and Use
Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
The economics of digital bundling: the impact of digitization and bundling on the music industry
Communications of the ACM - Why CS students need math
A conceptual framework and propositions for the acceptance of mobile services
Journal of Theoretical and Applied Electronic Commerce Research
Linking stakeholder salience with mobile services diffusion
International Journal of Mobile Communications
International Journal of Mobile Communications
A complementary ubiquitous service bundling method using service complementarity index
Expert Systems with Applications: An International Journal
Service Oriented Computing and Applications
Exploring tourist adoption of tourism mobile payment: an empirical analysis
Journal of Theoretical and Applied Electronic Commerce Research
Consumers' willingness-to-pay for mobile telecommunication service bundles
Telematics and Informatics
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Mobile service providers can use service bundling to offer attractive services to customers. Customers may find bundles convenient compared to single services and there may be a price discount involved. This paper examines what kind of service bundle may be attractive to users in the car navigation system market. We hypothesize that customers are more likely to acquire enhanced services than supplementary services and that bundle price has a positive effect on the intent to purchase. We used a conjoint analysis to assess which combination of services and price level is the most attractive to users. It turned out that enhanced services, i.e. services that reinforce the functionality of the core navigation service, are more relevant than supplementary services. However, the relative importance of price discounts is almost similar to the importance of bundle composition, implying that a customer may appreciate a careful composition of a bundle above a simple price discount.