C-TREND: Temporal Cluster Graphs for Identifying and Visualizing Trends in Multiattribute Transactional Data

  • Authors:
  • Gediminas Adomavicius;Jesse Bockstedt

  • Affiliations:
  • -;-

  • Venue:
  • IEEE Transactions on Knowledge and Data Engineering
  • Year:
  • 2008

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Abstract

Organizations and firms are capturing increasingly more data about their customers, suppliers, competitors, and business environment. Most of this data is multi-attribute (multi-dimensional) and temporal in nature. Data mining and business intelligence techniques are often used to discover patterns in such data; however, mining temporal relationships typically is a complex task. We propose a new data analysis and visualization technique for representing trends in multi-attribute temporal data using a clustering-based approach. We introduce C-TREND, a system that implements the temporal cluster graph construct, which maps multi-attribute temporal data to a two-dimensional directed graph that identifies trends in dominant data types over time. In this paper, we present our temporal clustering-based technique, discuss its algorithmic implementation and performance, demonstrate applications of the technique by analyzing data on wireless networking technologies and baseball batting statistics, and introduce a set of metrics for further analysis of discovered trends.