Large scale data analysis and modelling in online services and advertising

• Authors:

• Thore Graepel;Ralf Herbrich

• Affiliations:

• Microsoft Research Ltd., CB3 0FB Cambridge, United Kingdom;Microsoft Research Ltd., CB3 0FB Cambridge, United Kingdom

• Venue:
• Proceedings of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining
• Year:
• 2008