RFID tag for Halal food tracking in Malaysia: users perceptions and opportunities

  • Authors:
  • Norman Azah Anir;Md. Nasir Mohd Hairul Nizam;Azmi Masliyana

  • Affiliations:
  • Faculty of Computer Science and Information Technology, University of Malaya, Kuala Lumpur, Malaysia;Faculty of Computer Science and Information Technology, University of Malaya, Kuala Lumpur, Malaysia;Faculty of Computer Science and Information Technology, University of Malaya, Kuala Lumpur, Malaysia

  • Venue:
  • TELE-INFO'08 Proceedings of the 7th WSEAS International Conference on Telecommunications and Informatics
  • Year:
  • 2008

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Abstract

Weakness of information presented on the food packaging of specific food product usually lead to confusion and redundant unsold goods stacked-up in the shopping market. Barcode, labels and ingredients information by far is not adequate to authenticate the validity of the information claimed by the manufacturer or food producer. This long-established approach fail to inform and no longer fitting in this cyber world. This study aimed to understand the Malaysian users' perception on implementing a real-time tool to feed users with genuine and validated information to assist user-buying process. Besides, this study will also help to identify the market opportunity to deploy such technology to the Malaysia users. A qualitative approach was chosen to gather data from the users around Klang Valley and Kuala Lumpur, Malaysia. A survey form consisting of 32 questions were distributed to 50 identified users were respondents varies from Halal and non-Halal users. Graphs and tables are presented to depict the findings of users' perception on the RFID tag for Halal Tracking in Malaysia. The results show 48% of the users agreed that a real-time system is required for the information dissemination. However, sadly only 34% knows what RFID is and what RFID can do in developing a real-time system for Halal tracking. This result show clear opportunity to introduce new tools, nevertheless solid awareness activities are required to ensure the success of the new system.