Web strategies for large firms in an established industry

  • Authors:

  • Tuncay Bayrak

  • Affiliations:

  • Business Information Systems, Western New England College, Springfield, MA

  • Venue:
  • TELE-INFO'08 Proceedings of the 7th WSEAS International Conference on Telecommunications and Informatics
  • Year:
  • 2008

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Abstract

The World Wide Web has become increasingly important in helping businesses stay competitive. Hence, in the current business environment, it is essential for large firms in established industries to take advantage of the Web and all it has to offer in order to stay competitive. While the Web has transformed many industries, organizations need to make conscious and informed decisions on what aspects of the Web they believe will positively impact their organizations. Our goal is to provide a framework in addressing issues of how to use the Web as a platform to develop various strategies. This research will establish a foundation for understanding various web strategies that can be used by large organizations to support various business functions.