Design for Enterprise 2.0: Articulating the Online Social Capital Hypothesis
Proceedings of the 2010 conference on Bridging the Socio-technical Gap in Decision Support Systems: Challenges for the Next Decade
The analysis of online social networking: how technology is changing e-commerce purchasing decision
International Journal of Information Systems and Change Management
Electronic Commerce Research and Applications
Online Social Advertising via Influential Endorsers
International Journal of Electronic Commerce
A Study on Privacy and Security Aspects of Facebook
International Journal of Technology Diffusion
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Social networks and the need to communicate are universal humanconditions. A general assumption is that communication technologieshelp to increase and strengthen social ties. The Internet providesmany social networking opportunities. But how do social networkingsites affect individual relationships? Do people use socialnetworking sites to expand their personal networks, to find peoplewho have had similar experiences, to discuss a common hobby, forthe potential of offline dating? Or, do people spend time onnetworking sites to deepen their existing personal networks andstay connected to old friends or distant family? What is the natureof the communications that transpire on social networking sites? Isit personal, emotional, private, and important; or trivial,informal, and public? We examined the literature on socialnetworking sites and conducted our own studies of how students onAmerican college campuses engage in social networking. © 2008Alcatel-Lucent.