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In this paper, we studied the semantic consistency maintenance issue between heterogeneous contexts, that is, how a firm' business process of one e-marketplace can be transformed to another firm's business process of another e-marketplace in a semantically consistent way. The proposed solution of this paper uses XML Product Map (XPM) of collaborative concept to represent semantically consistent business processes, and adopts common action concept pool and XPM documents to design heterogeneous business processes that are suitable for heterogeneous business process transformation. We motivated the approach with a real-world PVC poncho trade problem and explained it in architecture of collaborative process design and automatic service provision. We reported the implementation specification within a hybrid human-agent framework, where four layers of system modules are specified. The approach is evaluated based on a new semantic impact chain method particularly for evaluating concept consistency in meaning representation between heterogeneous contexts of business processes.