Visual Mining of Association Rules

  • Authors:
  • Dario Bruzzese;Cristina Davino

  • Affiliations:
  • Dipartimento di Scienze Mediche Preventive, Università di Napoli Federico II, Napoli, Italy 80131;Dipartimento di Studi sullo Sviluppo Economico, Università di Macerata, Macerata, Italy 62100

  • Venue:
  • Visual Data Mining
  • Year:
  • 2008

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Abstract

Association Rules are one of the most widespread data mining tools because they can be easily mined, even from very huge database, and they provide valuable information for many application fields such as marketing, credit scoring, business, etc. The counterpart is that a massive effort is required (due to the large number of rules usually mined) in order to make actionable the retained knowledge. In this framework vizualization tools become essential to have a deep insight into the association structures and interactive features have to be exploited for highlighting the most relevant and meaningful rules.