The kinetic typography engine: an extensible system for animating expressive text
Proceedings of the 15th annual ACM symposium on User interface software and technology
A model of textual affect sensing using real-world knowledge
Proceedings of the 8th international conference on Intelligent user interfaces
Measuring praise and criticism: Inference of semantic orientation from association
ACM Transactions on Information Systems (TOIS)
Getting serious about the development of computational humor
IJCAI'03 Proceedings of the 18th international joint conference on Artificial intelligence
Domain kernels for text categorization
CONLL '05 Proceedings of the Ninth Conference on Computational Natural Language Learning
Lexical resources and semantic similarity for affective evaluative expressions generation
ACII'05 Proceedings of the First international conference on Affective Computing and Intelligent Interaction
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An advertising message induces in the recipient a positive (or negative) attitude toward the subject to advertise, for example through the evocation of a appropriate emotion. This paper is about the use of text processing techniques for proposing solutions to advertising professionals, opening up the way to a full automatization of the whole process. The system has two steps: (i) the creative variation of familiar expressions, taking into account the affective content of the produced text, (ii) the automatic animation (semantically consistent with the affective text content) of the resulting headline, using kinetic typography techniques.