The kinetic typography engine: an extensible system for animating expressive text
Proceedings of the 15th annual ACM symposium on User interface software and technology
A model of textual affect sensing using real-world knowledge
Proceedings of the 8th international conference on Intelligent user interfaces
Measuring praise and criticism: Inference of semantic orientation from association
ACM Transactions on Information Systems (TOIS)
IJCAI'07 Proceedings of the 20th international joint conference on Artifical intelligence
Getting serious about the development of computational humor
IJCAI'03 Proceedings of the 18th international joint conference on Artificial intelligence
Domain kernels for text categorization
CONLL '05 Proceedings of the Ninth Conference on Computational Natural Language Learning
Lexical resources and semantic similarity for affective evaluative expressions generation
ACII'05 Proceedings of the First international conference on Affective Computing and Intelligent Interaction
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The largest part of the advertising market is already electronic. This means there is an opportunity for automatizing some of the production processes, such as producing and rendering catchy language expressions. A system is described that produces creative, affective variations of familiar textual expressions and animates them according to the affective contents. The textual variations are based on lexical semantics techniques such as an algorithm that looks for affective similarity, and on concepts such as optimal innovation, realized through assonant substitutions. Animation results from the realization of a scripting language for kinetic typography. The combination of affective variation and automatic affective perceptual rendering of key elements in the resulting expression is meant to guarantee effectiveness in advertising communication.