Ranking Links on the Web: Search and Surf Engines

  • Authors:
  • Jean-Louis Lassez;Ryan Rossi;Kumar Jeev

  • Affiliations:
  • Coastal Carolina University, USA;Coastal Carolina University, USA;Johns Hopkins University, USA

  • Venue:
  • IEA/AIE '08 Proceedings of the 21st international conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems: New Frontiers in Applied Artificial Intelligence
  • Year:
  • 2008

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Abstract

The main algorithms at the heart of search engines have focused on ranking and classifying sites. This is appropriate when we know what we are looking for and want it directly. Alternatively, we surf, in which case ranking and classifying links becomes the focus. We address this problem using a latent semantic analysis of the web. This technique allows us to rate, suppress or create links giving us a version of the web suitable for surfing. Furthermore, we show on benchmark examples that the performance of search algorithms such as PageRank is substantially improved as they work on an appropriately weighted graph.