Influence of Network Structure on Market Share in Complex Market Structures

  • Authors:
  • Makoto Uchida;Susumu Shirayama

  • Affiliations:
  • School of Engineering, the University of Tokyo, Kashiwa, Japan 277-8568;Research into Artifacts, Center for Engineering, the University of Tokyo, Kashiwa, Japan 277-8568

  • Venue:
  • ICCS '08 Proceedings of the 8th international conference on Computational Science, Part II
  • Year:
  • 2008

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Abstract

We study an dynamical model on complex networks. The model is based on a multi agent modeling which is aimed for representing `Network Effect' in a market of personal communication services. By series of numerical simulations using various models of complex networks, we found two classes in resulting dynamics which are dependent on underlying network structures as well as parameter settings. We also apply the model on a real social network data, and discuss the simulation results in relation with the network models.