Exploratory Case Study Research on Web Accessibility

Authors:
Marie-Luise Leitner;Christine Strauss
Affiliations:
Department of Business Studies, University of Vienna, Vienna, Austria 1210;Department of Business Studies, University of Vienna, Vienna, Austria 1210
Venue:
ICCHP '08 Proceedings of the 11th international conference on Computers Helping People with Special Needs
Year:
2008

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Abstract

Various technical studies have been conducted on web accessibility evaluation; research on its business and managerial benefits has been covered sparsely so far due to reservations regarding its business pay-off. This paper aims at resolving these reservations and suggests a research design for an exploratory, business-oriented analysis of web accessibility and presents a conceptual framework for the execution of case study research in four major industry sectors. The reapplication of this methodology to any real world case results in a case study collection that can be extended continuously and therefore represents an important basis for further quantitative and qualitative research.