Individualised Product Portrayals in the Usability of a 3D Embodied Conversational Agent in an eBanking Scenario

Authors:
Alexandra Matthews;Nicholas Anderson;James Anderson;Mervyn Jack
Affiliations:
Centre for Communication Interface Research, University of Edinburgh, Scotland, UK;Centre for Communication Interface Research, University of Edinburgh, Scotland, UK;Centre for Communication Interface Research, University of Edinburgh, Scotland, UK;Centre for Communication Interface Research, University of Edinburgh, Scotland, UK
Venue:
IVA '08 Proceedings of the 8th international conference on Intelligent Virtual Agents
Year:
2008

Citing 2
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Abstract

A cohort of 65 participants interacted with an extrovert male Embodied Conversational Agent (ECA) in four individualised product portrayals. Results suggest that customers respond more positively to portrayals by ECAs of savings account product offers in contrast to investment account product offers, both in terms of usability and relevance.