Accessible Tourism for the Disabled: Long Tail Theory

  • Authors:

  • Yen-Chun Jim Wu;Ming Jen Cheng

  • Affiliations:

  • Professor, Dept. of Business Management, National Sun Yat-Sen University, Taiwan 804;Ph.D. Program Student, Dept. of Business Management, National Sun Yat-Sen University, Taiwan 804

  • Venue:
  • WSKS '08 Proceedings of the 1st world summit on The Knowledge Society: Emerging Technologies and Information Systems for the Knowledge Society
  • Year:
  • 2008

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Abstract

The purpose of this study is to propose a completely barrier-less, or "accessible," tourism platform and makes suggestions to facilitate the current travel information for the disabled persons. It then applies Long Tail theory's three forces and nine "rules" in making assessments and creating an accessible tourism communication network to connect upstream and downstream travel agency. After collating the opinions of scholars specialized in the tourismsector and travel agents interviewed through semi-open questions, the study investigates the Long Tail theory's suitability and applicability to the tourism industry. This study then thoroughly explores the topic of accessible tourism and proposes concrete suggestions and frameworks for such travel need. It also sets up an accessible tourism communications network, contributing a real platform that travel agents can refer to as they take their first steps to provide travel packages that accommodate the needs of the disabled.