AttributeTrust A Framework for Evaluating Trust in Aggregated Attributes via a Reputation System

  • Authors:
  • Apurva Mohan;Douglas M. Blough

  • Affiliations:
  • -;-

  • Venue:
  • PST '08 Proceedings of the 2008 Sixth Annual Conference on Privacy, Security and Trust
  • Year:
  • 2008

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Abstract

Intrusive Web advertising such as pop-ups and animated layer ads, which distract the user from reading or navigating through the main content of Web pages, is being perceived as annoying by an increasing number of users. As a response to the growing ...