A Computational Distributed Reputation Model for B2C E-commerce
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 03
Dishonest behaviors in online rating systems: cyber competition, attack models, and attack generator
Journal of Computer Science and Technology - Special section on trust and reputation management in future computing systmes and applications
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Trust and reputation systems have recently come into the focus for the virtual environment research to offer online user a decision support mechanisms. Many ofthem are agent-based as they represent a promising paradigm for open, distributed marketplaces. This paper presents an improved distributed agent-based reputation mechanism which contributes in measuring reputation of online providers. The system offers a comprehensive approach as it considers a number of the parameters that have a bearing on trust and reputation (unlike current approaches which tend to be "one issue-centric"). Moreover, it also extends the existing frameworks based on information about past behaviour, with other aspects affecting online trust, taken from the Trust Taxonomy [1], such as existence of control mechanisms and supporting organisations, security and privacy strategies, technology and information based factors as well as interaction.