Personalization of Web Search Results Based on User Profiling

  • Authors:
  • Snigdha Gupta;Saral Jain;Mohammad Kazi;Bharat M. Deshpande;Mangesh Bedekar;Komal Kapoor

  • Affiliations:
  • -;-;-;-;-;-

  • Venue:
  • ICETET '08 Proceedings of the 2008 First International Conference on Emerging Trends in Engineering and Technology
  • Year:
  • 2008

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Abstract

A system for re-ordering the search results to provide to the user results of more relevance to him with the help of his profile. This concept is called Personalization. These profiles can be created by collecting explicit data (which may be input directly by a user in the form of recommendation, comment or vote) and implicit data (based on the users browsing patterns). Data can be monitored locally at the client side or at the server level or some hybrid approach can be adopted. The open recommendation system facilitates the degree to which personalization of results is needed by the user. The system design also includes measures to maintain the privacy and security of the users by encrypting their profile information to counter the threats to the same. The system has been designed as an open ended one and leaves a scope for more ideas and designs to be incorporated some of which have been mentioned in the future works.