An Analysis of Usage-Based Pricing Policies for Smart Products

  • Authors:
  • Frederic Thiesse;Moritz Kohler

  • Affiliations:
  • -;-

  • Venue:
  • Electronic Markets
  • Year:
  • 2008

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Abstract

This contribution concerns itself with the potential of Usage-Based Pricing policies for smart products. We develop an analytical model of a supplier of machines and a customer that allows us to compare Usage-Based Pricing to a traditional scheme with fixed prices, and to determine optimal solutions for both parties. Based on these findings, we discuss the value of Usage-Based Pricing on an operational as well as on a strategic level. The main conclusion that can be drawn from our research is that Usage-Based Pricing does not provide any additional value that could not also be achieved by information sharing and joint price optimization. From a more strategic perspective, however, we find that the transfer of demand risk from the customer to the supplier implied by Usage-Based Pricing might be used as a strategic tool to attract new prospects and to enter new markets, but only to a lesser extent as a means to keep existing customers.