Best practices for eye tracking of television and video user experiences

Authors:
Noor F. Ali-Hasan;Elizabeth J. Harrington;Joel B. Richman
Affiliations:
Microsoft, Mountain View, CA, USA;Microsoft, Mountain View, CA, USA;Microsoft, Redmond, WA, USA
Venue:
Proceedings of the 1st international conference on Designing interactive user experiences for TV and video
Year:
2008

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Abstract

Eye tracking is a usability tool that employs a device that measures on-screen eye fixations and movements to determine how users visually interact with an interface. In this paper, we present best practices for planning and moderating eye tracking sessions as well as offer details regarding the technical configuration used during our studies. We found that eye tracking is pivotal in determining complex usability issues that would be difficult to uncover with traditional observational and think-aloud techniques.