Great Web Architecture
Interactive Multimedia Instruction
Interactive Multimedia Instruction
Learning to evaluate the visual quality of web pages
Proceedings of the 19th international conference on World wide web
Evaluating the visual quality of web pages using a computational aesthetic approach
Proceedings of the fourth ACM international conference on Web search and data mining
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The webpage aesthetics is one of the factors that affect the way people are attracted to a site. But two questions emerge: how can we improve a webpage's aesthetics and how can we evaluate this item? In order to solve this problem, we identified some of the theory that is underlying graphic design, gestalt theory and multimedia design. Based in the literature review, we proposed principles for web site design. We also propose a tool to evaluate web design.