Leveraging social context for searching social media

Authors:
Marc Smith;Vladimir Barash;Lise Getoor;Hady W. Lauw
Affiliations:
Microsoft Research, Mountain View, CA, USA;Cornell University, Ithica, NY, USA;University of Maryland, College Park, MD, USA;Microsoft Research, Mountain View, CA, USA
Venue:
Proceedings of the 2008 ACM workshop on Search in social media
Year:
2008

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Abstract

The ability to utilize and benefit from today's explosion of social media sites depends on providing tools that allow users to productively participate. In order to participate, users must be able to find resources (both people and information) that they find valuable. Here, we argue that in order to do this effectively, we should make use of a user's "social context". A user's social context includes both their personal social context (their friends and the communities to which they belong) and their community social context (their role and identity in different communities).