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This paper presents a general view on the provision of communications services, and introduces a formal methodology to analyze the services. The methodology consists of three main tasks: (1) how services create value to users, (2) how users behave in real situations, and (3) how these are combined into one holistic model. As a result, we are able to analyze how different changes in the service effects on the service usage, on the value it creates for the user, and on the business of service providers. The analysis offers a rational basis for designing and optimizing communication terminals and services.