Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
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This paper makes use of portfolio optimization techniques in order to maximize the benefits and control the risks of bundling two products when customer value is uncertain. It also shows that simulation techniques are efficient and truthful for real portfolio management. These techniques make the use of any customer value distribution very easy for the business analyst. In that sense, they can help us to capture the complexity of the telecommunication markets.