Geographical analysis of hierarchical business structures by interactive drill down

Authors:
Klaus Böhm;Eva Daub
Affiliations:
University of Applied Sciences, Mainz, Germany;University of Applied Sciences, Mainz, Germany
Venue:
Proceedings of the 16th ACM SIGSPATIAL international conference on Advances in geographic information systems
Year:
2008

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Abstract

This paper deals with the geographical analysis and visualization of network marketing. The aim of the study was to develop interactive visual methods, which help to answer questions related to the analysis of network marketing structures. Those questions were the basis for the research and development performed. The challenges tackled in the paper result from data analysis, which includes a combination of structural data and their geographical position. An approach utilizing interactive drill down was developed. The resulting prototype summarizes the findings and allows the validation of the results.