Impact of computers on retailing

  • Authors:
  • C. Robert McBrier

  • Affiliations:
  • Woodward & Lothrop, Washington, D.C.

  • Venue:
  • AFIPS '65 (Fall, part II) Proceedings of the November 30--December 1, 1965, fall joint computer conference, part II: computers: their impact on society
  • Year:
  • 1965

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Abstract

My presentation today will be confined to systems in retailing that are either in operation or in the development stage. There is little point in describing retailing as seen through the eyes of a customer since a store is a familiar sight to each of you. Retailing as seen through the eyes of a computer is quite a different picture however. For you and me, who are interested in cybernetics, it is an equally exciting one.